Custom programs and timers are also available to suit your exercise needs and goals. Along with activity tracking for running, cycling, swimming, and golfing, there’s a new seven-minute guided program to help you get in a workout at a moment's notice. The company’s enhanced fitness focus continues with its upgraded Sport app. That's why it made sense to extend the lifetime-to offer that possibility.” And the first component that runs out is the battery. Today, we still have a few thousand people wearing the first Connected we launched in 2015. So we want to make sure it can continue to function as long as possible. “Yes, we have some obsolescence with these products. “Durability is very important,” says Tag Heuer CEO Frédéric Arnault. Tag Heuer plans to offer this service for every generation in the future. The replacement will be a like-for-like swap, rather than an upgrade, and cost £85 (US pricing TBC).

The service is offered for Connected models released from 2020 and will be available for five years after the launch date. Like Apple (and unlike most other smartwatch rivals), Tag Heuer is introducing a battery replacement service-available at any of its retail stores.

But with the latest Connected Calibre E4 watch, Tag Heuer has smartened up. High-end brands are asking you to pony up well north of $1,000 for a watch with a battery that cannot be replaced and will eventually degrade. The problem with luxury smartwatches is that they won’t last forever-a point WIRED’s reviews editor Julian Chokkattu raised as Tag Heuer launched its Connected watch back in 2020.

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